|engine, suspension, transmission (man.), steering/handling, fit & finish.
Took delivery today (12/26/08) on a tasmen green/saddle brn '09 335 xdrive coupe. Left my '06 330xi sedan at the dealer, gave it a hug, and never looked back. My '06 330 was fast, but this new coupe is stupid fast.
Had some qualms over my decision a month ago when I placed the order. Had driven the Audi A5 and the Volkswagen CC. Very fine cars, liked 'em a lot. Had not driven the BMW 335 coupe before ordering, but since I liked my 330, figured the 335 would be ok too. O.K? It is superlative. It was the the highest MSRP of the 3 cars but BMW kicked butt on the lease so I got it for less than the leases on either the A5 or VW (if you can believe that). It's easily the best of the three cars in any category that matters.