| Personal needs and individual wants. They’re why some of us call a cramped studio in New York City home while others lay their heads down in a Malibu mansion; why some of us take a job directly out of high school and others earn multiple degrees; why some of us know the definition of “business attire�? and others couldn’t find two of the same socks if their lives depended on it; and why Ben & Jerry’s offers more flavors than there are people in its home state of Vermont.
It’s the same reasoning behind the development of the 2008 BMW 1 Series, a German luxury car that provides the driving thrill and amenities found in the popular 3 Series, albeit in a smaller and arguably less attractive package. For shoppers seeking the driving character associated with the Bavarian Motor Works brand, are possibly looking for a less expensive sports car that theoretically accommodates up to four passengers, or simply want a 3 Series that fits into a tight metered parking space, BMW offers the 1 Series as its best solution. Understanding that as popular as they may be, the existing lineup of 3, 5, 6, and 7 Series coupes, convertibles and sedans don’t necessarily fit the lifestyle of every potential BMW customer, engineers took what was best from those models – namely stellar handling and two exciting six-cylinder engines – and put them into an entry-level ride that starts at less than $30,000.